Women entrepreneurs

Women entrepreneurs


Women entrepreneurs in India have come a long way.


“ the more we can break the rules the better off we’re going to be”


Indra Nooyi

CEO, Pepsi Co


Women entrepreneurship is picking up significance in India in the current financial condition. It has been recognized as a viable advance toward poverty alleviation in the nation. There exists a rundown of effective representatives business visionaries both in social and financial fields in India.



They are performing great. The expanding nearness of ladies in the business field as business visionaries has prompted the adjustment in the segment qualities of business and economic growth of the nation. Women claimed organizations endeavors are assuming a conspicuous job in the public eye as they are inspiring the other women of the society so that it will create a great opportunity for the other womens and also they are generating more employment  opportunities in the country. Be that as it may, to advance a fair development in the nation, there is a requirement for maintainable development of women entrepreneurs in India .This examination draws out a model dealing with different elements required for the development of women entrepreneurs in India. What India needs is a very much arranged, organized all encompassing methodology where equivalent duty is taken by the general public and government in cultivating the development of women entrepreneurs. 


Let's talk about some of the famous women entrepreneurs in India:


  1. Ritu Kumar – The Fashion designer

Ritu Kumar is an Indian fashion designer who began her Fashion career in Kolkata. Initially, she was making bridal wear and evening clothes. After decades, she entered an international market. She has been operating her business in several different forging cities France and New York. In 2013, She was awarded Padma Shri by the government of India. About her education, she completed schooling at Loreto Convent and has done college from Lady Irwin College. Later she got a scholarship at Briarcliff College in New York, where she pursued Art History.


  1. Indra Nooyi – The board member of Amazon


Indra Nooyi is a former CEO of PepsiCo who has joined Amazon’s board of directors. After completing a master’s degree from Yale School of Management, she worked as a product manager at Johnson & Johnson. Later she joined the Boston Consulting Group as a strategy consultant. In 1994, she started working at PepsiCo, later she led the company as CEO from 2006 to 2018. In Feb 2019, she elected a member of Amazon’s board of directors. In 2017, She held title world’s 11th powerful woman as per Forbes.


  1.  Falguni Nayar – The Founder of Nykaa

After working 20 years as an investment banker with Kotak Mahindra, she left the job to pursue her own dream. In 2012, she started Nykaa, which sells online cosmetic and wellness products. Today, the company has become so famous among Indian women. The company offers more than 850 brands and has introduced 35 physical stores. In 2017, she got the title of “Most powerful business “by Business Today. She also received the “woman Ahead” award at the Economic Times. Since 2014, The company has been a partner with Femina.

 


Reason behind increasing women entrepreneurship in India:


  • Women entrepreneurs can act as change makers in their families and also in society through their innovative ideas. Successful entrepreneurs can also inspire others to be self reliant thus encouraging more such ventures contributing to the growth of the economy.


  • It can bring rural development, bridging the gap between rural and urban economy , helping in fostering regional industrial activities and giving a boost to non farming employment generation which can lead to increase in per capita income of the country.


  • It also helps to bring gender equality and reduction in violence against women in the country.


  • Women achieve a sense of self-realisation and self-fulfillment and they become more confident.



Conclusion:


The job of women in financial advancement of India is unavoidable. Because of expanded access to training and capital assets women enter in chosen callings as well as in callings like exchange, industry and designing. women are additionally ready to take up business what's more, add to the nation's monetary turn of events. However, for promoting sustainable women entrepreneurship, they must be molded properly with entrepreneurial traits and skills needed to meet the changes in trends, global market challenges and also to be competent enough to sustain and strive for excellence in the entrepreneurial arena. This requires a comprehensive methodology received by the controllers and the general public in general.


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